Even with streaming being the most popular way to listen to music today it still feels a little bit like a brand-new frontier to artists and musicians that are just getting started in the business.
Sure, Spotify has totally leveled the playing field for new artists in a way that just wasn’t possible before. You can now upload your music to Spotify and have it listened to by millions and millions of people worldwide almost instantly – as long as you know how to handle the Spotify promotion side of things, anyway.
That’s what we are here to help you out with.
A lot of new artists looking to break into the world of Spotify makes some pretty common mistakes that hold them back more than they realize. Below we highlight three of the biggest mistakes you’ll want to avoid as much as possible, giving yourself every edge and opportunity to succeed on this streaming platform.
Let’s dive right in!
Mistake #1 – Paying Attention to “Vanity Metrics”
The number one vanity metric of all is “Spotify plays” which looks really interesting, really exciting, and really cool at first – getting to see just how many people are listening to your music to begin with is pretty awesome – but it is still 100% a vanity metric that you don’t want to build your Spotify promotion efforts off of.
For starters, it’s possible to boost Spotify play counts pretty effortlessly (and inexpensively) which renders this metric a little bit useless. On top of that, Spotify plays will not really mean much in the grand scheme of promoting your music to new people unless you’re getting added to playlists, being shared with friends, and otherwise getting broader distribution thanks to people listening to your music.
Focus on the more important and influential metrics that can help you with Spotify promotion and your success will start to skyrocket almost straightaway.
Mistake #2 – Falling in Love with Curated Playlists
Secondly, you need to be careful that you do not fall head over heels in love with everything that curated playlists bring to the table even though they can be powerhouse promotional tools when used correctly.
Curated playlists are run by some of the biggest influencers in the world of Spotify promotion but even they pale in comparison to the kind of reach and the kind of attention you’re able to generate if you can land in Spotify’s own playlists – playlists like the Release Radar and Discover Weekly playlists.
When you have the full weight of Spotify itself behind you in the promotional department things can really start to take off in a hurry!
Mistake #3 – Drip Feeding Your New Releases
Lastly, it’s almost impossible to release too much music on the Spotify platform – and it’s definitely impossible to release music to frequently here, too.
We live in an attention economy where people are always looking for the latest and greatest, the newest, and the most exciting music (and pretty much anything else, for that matter). If you’re going to capitalize on this kind of market you need to make sure that you always have something new and something exciting for people to check out.
This means dropping a lot of music a lot more frequently on your Spotify account.
At the end of the day, if you’re really looking to take your Spotify promotion efforts to the next level you’ll not only want to avoid the three major mistakes we highlighted above but you’ll also want to consider leaning on the expertise that professional services like our own can help you with.
We have years of experience helping artists get the word out on Spotify about their music and their art, understand exactly how to leverage the Spotify system to get you the kind of broad listener base you are after, and can certainly help you shortcut your path to success in a way that is really difficult on your own.
If you’re interested in learning a little bit more about how we here at SpotiStar may be able to help you hit the ground running when it comes to Spotify drop us a line when you get a chance. We be happy to help you out!